LICENSING GLOBAL: Relatable taps Cookbook Media for Licensing & Brand Partnerships

Relatable, a Gen Z- and millennial-focused entertainment company and manufacturer of the viral card game sensation, What Do You Meme?, has partnered with Rob Bencal, co-founder of franchise management agency, Cookbook Media, as an executive licensing consultant to create new opportunities and relationships with IP owners, studios and brands in the entertainment and consumer packaged goods industry.

Building on previous successful licensing partnerships with Paramount Consumer Products (“SpongeBob SquarePants”), Warner Bros. Consumer Products (“Friends,” “Seinfeld”) and Jazwares (Squishmallows), Bencal will be instrumental in growing Retable’s licensed business and expanding opportunities for the company with new partnerships and collaborations across games and other categories, such as wellness and lifestyle products.