Co-founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele in New York City, Relatable (creators of the popular What Do You Meme? party game) is a modern entertainment and consumer product company, primarily in the Toy & Game space, inspired by pop culture and social media. The company makes products that people can relate to, that get them to hang out together. The collection now includes over 150 products featuring a wide array of adult party games as well as family-friendly games, wellness, plush, pet products and more. Relatable operates and sells products in several countries on 5 continents in collaboration with the world's leading retail partners. As of 2020,they have been named a Walmart top supplier.